Re: Web ads are underpaid?

Wspivak (WSpivak_at_SBANETWEB.COM)
Thu, 29 Aug 1996 08:13:07 +5

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Archive Home Page
• Search
• Next message: Wspivak: "Web statistics"
• Previous message: yacht50_at_aloha.net: "Content is King"
• Maybe in reply to: Gianugo Rabellino: "Web ads are underpaid?"

Our Advertising policy is based on hits on our Index page. Nothing
new here, but (isn't there always) we also drive home our point with
added statistics.

We take ads on three different sections, 3 ads per for a total of
nine ads. Over the last year we have built a ratio of hits on the
index page (where there are no ads) to the total hits per section.

For the three sections the ratios are 3:1, 2:1 and 1:3. This way a
potential buyer fully realizes that the cost per impression is much
cheaper than we are really charging.

Wayne Spivak
SBA * Consulting - Systems for Business & Accounting
SBA.NET.WEB - Internet & World Web Web Consulting
2711 Bellmore Avenue
Bellmore, New York 11710-4319
Tel: 516-221-3306 Fax: 516-221-7129
E-Mail: WSpivak_at_sbanetweb.com
Web: http://www.sbanetweb.com - SBA.NET.WEB web server
http://guide.sbanetweb.com - Guide to Computer Vendors

• Archive Home Page
• Search
• Next message: Wspivak: "Web statistics"
• Previous message: yacht50_at_aloha.net: "Content is King"
• Maybe in reply to: Gianugo Rabellino: "Web ads are underpaid?"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.