subliminal advertising

Donna Dolezal Zelzer (djz_at_efn.org)
Thu, 29 Aug 1996 07:06:07 -0700

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At 8:50 AM 8/28/96, arkie_at_sirius.com (Arkie Koehl) wrote these words:

> "Worming your way into [the consumer's, voter's, donor's] subconscious" is
> a millenia-old political and commercial objective. Subliminal advertising,
> if there were such a thing, would be just one of many ways of achieving
> that objective. Sex, for example, is another. Calvin Klein commercials do
> an excellent job of worming the brand name into my subconscious (as well as
> some of my other bodily and psychic venues).

I personally think the Calvin Klein commercials are stupid and have no
influence on me at all. I hate ads like this. I want ads to tell me
something about the product and give me some information to make a choice.

And yes, I know that advertising ultimately appeals to the emotions (even
an ad explaining the benefits of a product is trying to make you feel
strongly about *wanting* the product), but you can use emotions honestly
or dishonestly.

And relying mainly or even exclusively on non-rational aspects (like the
Calvin Klein commercials) is essentially dishonest, since they're trying to
make you want something without really giving you a good reason.

Donna

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Donna Dolezal Zelzer (djz_at_efn.org)
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