Re: Subliminal advertising.

Bill O'Connor (oconnor_at_ipro.com)
Thu, 29 Aug 1996 09:43:35 -0800

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First off, what about that (perhaps apocryphal) story about the movie
theatre where they blended undetectable images of popcorn, candy, and soda
in with the movie that was playing? Apparently, sales at the concession
stand shot up by around 50%.

And second, even if that particular story is not true, what about the
theoretical idea that, because human beings are thought to be processing
one billion separate pieces of information every second, it might be
possible to send someone a message that sneaks in under their conscious
radar but that nonetheless makes an impact at some level.

Seems reasonable to me.

>
>You're kidding! :-)) Right? Subliminal advertising is not illegal,
>dishonest and/or deceptive. Why? Because there is no such thing as
>subliminal advertising. Not in print. Not on radio or television.
>Not on the web.

Bill O'Connor
Managing Editor
CyberAtlas

Web http://www.cyberatlas.com
Email oconnor_at_ipro.com
Phone (415) 975-3428
Fax (415) 975-5818

785 Market Street
11th Floor
San Francisco, CA 94103
USA

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• Maybe in reply to: Robert Hack: "Subliminal advertising."
• Next in thread: Jeff Diehl: "Re: Subliminal advertising."

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