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NONE: Re: Content is King
Re: Content is King
Sanford Carr (spcarr_at_nebula.ispace.com)
Thu, 29 Aug 1996 13:02:48 -400
On 29 Aug 96 at 1:01, yacht50_at_aloha.net wrote:
> Words sell. Words get attention, create interest, generate desire,
> and produce action. Good design presents the words in a visually
> pleasing way. Don't confuse the two. Graphics are only important
> to the extent that they are able to enhance the copy and make it
> more readable, give it emphasis where needed, and provide a
> comfortable environment for the words to work there magic.
While this may be true for many products and services, it's patently
untrue for others. Can you imagine buying clothing based on
description alone? I can't. And I wouldn't buy anything that had
an aesthetic component without being able to look at it.
Direct marketing is a very effective model for many sales efforts.
It's not the only model, nor is it even the most appropriate in a
given situation. Finally, while the long-term goal of most
advertising is to make the sale, the short-term goals can be very
different - brand identity, corporate presence, community relations,
for example.
Sanford Carr
spcarr_at_nebula.ispace.com
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