More on subliminal

Arthur Mickelson (arthur_at_promoteit.com)
Fri, 30 Aug 1996 09:00:58 -0400

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arkie_at_sirius.com (Arkie Koehl) wrote these words:

> "Worming your way into [the consumer's, voter's, donor's] subconscious" is
> a millenia-old political and commercial objective. Subliminal advertising,
> if there were such a thing, would be just one of many ways of achieving
> that objective. <snip>

>I personally think the Calvin Klein commercials are stupid and have no
>influence on me at all. I hate ads like this. I want ads to tell me
>something about the product and give me some information to make a choice.

According to "Promo Magazine" advertisers spend big bucks on subliminal
advertising/promotion in movies. Apple Computers reportedly paid big bucks
for Tom Cruise to use and Apple in "Mission: Impossible" and then do print
ads for the computer co. Cruise also is credited with major sales of
sunglasses from his "Top Gun" movie. And, the United Airlines planes landing
on "Hawaii 5-0" and the list goes on and on.

While seeing Cruise use a computer in a movie, or even Judge Ito with his
Sony for 9 months won't make me run out to buy the product, I guess a lot of
folks do. Anyone out there ever bought from subliminal hits like that.

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