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NONE: Are Movie Product Placements "Subliminal Advertising"?
Are Movie Product Placements "Subliminal Advertising"?
Mark J. Welch, Esq. (markwelch_at_ca-probate.com)
Fri, 30 Aug 1996 09:43:26 -0700
At 09:00 AM 8/30/96 -0400, Arthur Mickelson wrote:
>According to "Promo Magazine" advertisers spend big bucks on subliminal
>advertising/promotion in movies. Apple Computers reportedly paid big bucks
>for Tom Cruise to use and Apple in "Mission: Impossible" and then do print
>ads for the computer co. Cruise also is credited with major sales of
>sunglasses from his "Top Gun" movie. And, the United Airlines planes landing
>on "Hawaii 5-0" and the list goes on and on.
I don't think this is what was intended when the discussion of "subliminal
advertising" started. It is "paid product placement" and movie viewers
should assume that ANY time they see a trademark or brand-name product in a
movie, it is a paid advertisement. We can debate whether it is proper, and
whether such paid product placements should be disclosed in movie credits,
and even whether such paid product placements should be offset against the
price of movie tickets -- but they are NOT the kind of "hidden"
advertisements that have long been the subject of debates (e.g. whether they
are moral, whether they exist).
-- Mark J. Welch, Attorney at Law, Pleasanton CA
-- http://www.ca-probate.com 510-462-8483
-- Email is not legal advice, and is not confidential.
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