Re: subliminal advertising:NISSAN

Jeff Leane (leane_at_emerge.com)
Fri, 30 Aug 1996 10:11:04 -0700

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On 8/29/96, Virginia wrote:
>Talk about subliminal, but still COOL as HECK.... the new Nissan ad series.
>The actor that they use to play the mythic sage guy -- thought he was an
>native american. I forgot that it was a Nissan commercial. Then, the latest
>installation of the series, he actually speaks... and the room where his
>collection of cars is housed.... WOW. Any comments?

"What is a good advertisement? An advertisement which pleases you because
of its style, or an advertisement which _sells_ the most? They are seldom
the same." ...... "Originality is the most dangerous word in advertising.
Preoccupied with originality, copywriters pursue something as illusory as
swamp fire..." [David Ogilvy, "Ogilvy on Advertising"]

-- Jeff

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