NONE: Re: Homepages and brochures
Re: Homepages and brochures
Bruce Gabrielle (learn_at_connect.ab.ca)
Mon, 1 Jul 1996 00:25:35 -0700
>QUESTION #1: what's the best way to use a homepage and a brochure to
>promote a company
There are lots of ways to use a homepage/brochure promotion mix to promote
your company. You don't provide much information about your own business,
so my answer may be a little untargeted, but I'll give it a shot. It
depends upon your product/service, your customers and your promotion
objectives, among other things.
1. Product/service
If your product/service is available to a global audience, you could use
your homepage to attract new customers from around the world. You could
send your brochure as tangible and lasting proof of your existence.
Alternately, if you run a pizzeria serving a small neighborhood, you can
easily reach your market by mailing your brochure to homes, and using your
home page to take orders, for example.
2. Your customers
Obviously, this ties in closely with item #1 above. But you also need to
know your customers' motivators. Are they very sociable? Provide a
bulletin board for posting personal messages. Information hogs? Post
articles and links to research on the Internet.
If they can easily be targeted, you could send them a brochure inviting
them to check out your home page. If they are dispersed across the world,
and not easily identified, you could use your homepage to attract surfers,
then send them a brochure which they could show to other decision makers.
3. Promotion Objectives
What are you trying to do? Generate leads? Move prospects through the
sales cycle? Introduce a new business? Provide customer service? Collect
customer demographics and feedback? All this will affect how your homepage
is developed.
>should the homepage be a copy of the brochure or should the
>homepage provide different types of information?
The brochure has to sell the home page (or vise versa) and give persons a
reason to visit. So, that means there must be something *different* about
the home page.
The bottom line is that there are many ways to combine online and offline
marketing to promote your business. In fact, it's vital to make use of
every promotion channel available.
The Internet has many uses, and you may want to employ an experienced
Internet marketer to help you choose wisely. If you'd like more targeted
advice, you'll need to give me more details about your business, customers
and objectives.
Best Regards,
Bruce Gabrielle
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