re: Video from Web sites

Ken Sethney (ksethney_at_sethney.com)
Mon, 01 Jul 1996 13:28:33 +0000

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Oliver Jones <oj_at_world.std.com> asked several (rhetorical?) questions:

> Does it make sense to show video advertisements on the Web?

Sure, if your software really solves the bandwidth problems.

> Would anybody out there in online-advertising-land use this
> technology for delivering advertising?

Would anybody not? :-) OK, lots of people wouldn't, but lots of people yse
"blink" so I'd expect to see lots of video, for better or worse.

> Does it make sense for us to offer ad-insertion features to allow a
> web site operator to run an ad video immediately before or after a
> video with "editorial" content?

Sure. You'd want this to be as easy as calling a .gif or .jpg image.

> With banner-type ads, an impression is recorded when the image download
> begins. <snip> Is it valuable (in the case of video ads) to record the
> COMPLETION of the download?

Valuable to the advertisor -- as a way to judge the quality of his creative.

This is the second time in as many days that I've read about streaming
technology (ala RealAudio) applied to video standard phone lines. If we're
talking less than 24 frames per sec, it will have minimal appeal to most
major advertisers (my opinion) but full motion would certainly appeal.

--
Ken Sethney
businessVISION Consulting Group

http://www.deltanet.com/users/ksethney
ksethney_at_sethney.com

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