ad rates confusion

J. Bovendeaard (jpj_at_nrc.nl)
Tue, 2 Jul 1996 16:20:05 +0200 (MET DST)

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After reading several editions of the on-line-ads digest i could
not get
a clear picture of the terms and conditions a site can sell ads. Maybe
this issue has been addressed in this list a long time ago, but maybe
not. In that case i would like to ask if someone ones of an overview of
ad-selling-strategies:
1: on what terms con one sell ads?
-click rate
-number of impressions per day
-visitors
2: what are important factors to keep in mind?
-content of the site
-visitors profiles
3: what rates are used?

Addressing these questions could give an overview of used methods to sell
ads, considering specific qualities of sites.

Excuse me if this has been discussed before

groet,
Joep Bovendeaard
NRC Handelsblad (http://www.nrc.nl)
010-406 6635

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