Volks-advertising

Bob Browning (bob_at_textor.com)
Wed, 03 Jul 1996 17:39:44 +0100

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There has been a thread on the internet sales list relating to a deal
offered by an organisation called Commonwealth. There is another offered
by eads. Both work in a similar way:

- site owners can sign up on line in a fairly informal way
- site owners are given a piece of html to include in their site
which links them to the brokers site to pull off the banner ad
and link to the advertisers site.
- the link to the brokers site collects data, ie impressions or
clicks or whatever.
- the site owner gets paid on a per impression or click from
these statistics.
- the site owner can get access to statistics so they can see
how the ad is working.

I hope that I have got the above right, I may be off on some of the
details. But the important thing about this is that it becomes very
easy for a site owner to place a revenue generating advertisement on
their site.

We got into a private discussion about which of the two organisations
were giving a better deal, but I really think that the important point
is that these guys have a terrific model. It is low cost, highly
automated and providing advertising revenue for the masses!

My question is, how well known is this type of operation? How have
list members found them in practice? Are there any others offering
this type of service? Who offers the best deals?

Bob Browning
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