Seeking advice on PR article writing

Shannon Sievers (shannon_at_enet.net)
Wed, 3 Jul 1996 14:34:05 -0700

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Hello!

For PR purposes, I would like to write articles and submit them to various
publications pertinent to our company's target market (decision makers in
large corporations). The articles will not feature or promote our company
(other than a byline with my name, title & company name). They will be
informative and educational, but they will relate to services our company
provides.

Here's a little background on what we do: We provide the complete solution
for companies who want to sell their products on the Internet. We design
and build Web sites, license software, build databases and provide network
housing and support.

Our proprietary software was one of the first transactional software
applications for secure on-line ordering. I won't go into detail about how
great our software and services are or promote our "big-name" clients, but
I will say that we were pioneers in Internet commerce, and when compared to
other Internet companies, we are unique in that due to the development of
our proprietary software, we have found a niche in the consumer and
business-to-business direct marketing industry.

My questions are these:

1. What topics, that relate to our business, would be of interest to
publications/readers? (Other than the following: Evaluating Web site
developers; Why develop a Web presence?; Online security; What makes a site
successful.)

2. Any advice on how to submit the articles and actually get them published?

3. Does anyone know of any publications looking for writers to do articles
on topics relevant to our industry? (We're primarily looking to target
publications in the direct marketing & Internet/computer intustries, but
would be willing to submit to publications in other fields, provided the
publication reaches our target market.)

Thanks!

_______________________________________________________________
Shannon Sievers
Corporate Communications Manager
Evergreen Internet, Inc.
3260 N. Colorado Street
Chandler, AZ 85225
Phone: (602) 926-4500
Fax: (602) 926-8939
E-mail: shannon_at_enet.net
URL: http://www.cybermart.com

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