Re: Doubleclick + IMGIS: Revenues and Ethics

Russian On-Line Literary Society (teneta_at_komkon.org)
Fri, 5 Jul 1996 09:44:57 -0400 (EDT)

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On Thu, 4 Jul 1996, Jeff Yoak wrote:

> the chance to preview the images by cycling through one page per image
> seeing a new ad with each one.

I think, this is fine, because the actual thing that the advertisers
purchase is the time that a reader spends, watching their banner.
Suppose, this guy put all images full-size in one page and a different
banner beneath each of them. Although this is not accepted by anybody
today, I think that theoretically speaking it achieves the goal.

> small site has over 50 "unique" pages registered. Help us if he learns how
> to use META to cycle automatically. :)

As far as I could see, authomatic cycling is very annoying, and such page
will not get many readers. Then it will be easy to detect. I noted
some cgi-based webchats, that rotated banners every second. The only
good application of META that I have seen was when a special frame at the
bottom contained banners and rotated them once a minute. Goethe wrote once
that one cannot watch a tragedy during two hours and that's why the
theaters normally show a short comedy between the two parts of tragedy,
so a reader can relax. When I read a long text, I do not mind some banners
to appear once a minute, it even entertains me. The only danger I can see
for the advertiser is when a reader leaves his browser running for the whole
day.

Sincerely yours,
Leonid Delitsin
Teneta \Te-'nyo-ta\ [cyr. TEHETA Russ. 1. web 2. net]
Russian On-Line Literary Society Annual Contest
http://www.komkon.org/teneta/
http://sharat.co.il/teneta/

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