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NONE: Re: Junk Mail -> Blacklist of Internet Advertisers
Re: Junk Mail -> Blacklist of Internet Advertisers
John Lancaster (trapper_at_rnet.com)
Fri, 5 Jul 1996 10:21:12 -0500
At 10:30 AM 07/05/96 -0400, Leonid Delitsin wrote:
[snip]
>Curiously, none agreed to take these absolutely free offers.
>They were probably scared that we will try to charge them later.
>
>I have a different question though. When I see some company that tries
>to sell something related to our profile and their counter shows something
>lie 300 visitors since February 2nd, I have a strong temptation to send
>a proposal to advertise their site to their contact address (i.e. where
>they write: send your inquires). This is certainly unsolicited e-mail
>since these companies imply that they are waiting letters from the
>customers. From the other point of view I think that they would be
>interested to try one month of the advertisement for free and certainly
>get more readers.
>
>What do you think?
>
I approach those situations with a genuine interest in their
products/services (after all, if I am to provide a service to them, I am
interested in learning more about it). While getting all my questions
answered, I'll usually have an opportunity to bring up my service or to
legitimately relate my service to their product as a routine part of the
communication back and forth. If they bite and ask, they are a prospect. If
they don't, they are not a prospect and I don't waste time worrying about it.
The key is to approach and find out about them, their company, their
products, their services. Be genuinely interested. It pays off in both
opportunity and in the information you need to offer a service/product that
is of interest to them. Without that information, it is junk mail; you can't
relate to their needs.
This takes just a small amount of extra time, but I find very few that are
not interested (even if only mildly) once I make the approach. And a few of
those become hot prospects...
trapper
================================================================
John C. Lancaster, - Editor & Writer - trapper_at_rnet.com
Personal Home Page: http://www.rnet.com/hp/trapper/trapper.htm
Coming: BizMax - A Different 'Ezine: http://www.bizmax.rnet.com/
================================================================
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