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NONE: Re: Junk email or quality information?
Re: Junk email or quality information?
Uni-T (Homer_at_freebairn.com)
Fri, 5 Jul 1996 23:51:51 -0400
> I'm not sure about all this. It takes under a second to download an email -
> which is less time than it takes to turn the page of the newspaper to avoid
> the "junk print" as I guess you would call it. And certainly less time than
> it takes to wait for the end of the TV adverts ("junk TV"). Does everyone
> get offended by the advertisements in a newspaper, or on TV or on radio
> ("junk air"). Or by the billboards and posters ("junk walls").
>
> >From an environmental point of view direct email advertising is by far the
> most ecologically sound form of advertising ever invented. That I think is
> an important factor.
>
> Tony
It's more an "invasion of privacy" issue. I agree wholly about the
environmental aspect, but I really do not regard the internet from an
environmental point of view. Does cold calling really work? I mean, I've
only worked in advertising professionally about a couple of years, and we
do not do this. Granted, we do other things, like $50,000 rebates,
cruises and stuff like that... but I think "cold call emails" will
eventually raise the issue of privacy--given the nature of perceived
freedom that the internet now enjoys. My personal prediction is that it
will somehow be regulated. I believe society as a whole (at least the
internet society as a whole) is smart enough to know what to do when it
comes to finding out about something they need or want to buy.
Best Regards,
Steve Glover
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