Re: Junk email or quality information?

CottonwdSW_at_aol.com
Sat, 6 Jul 1996 10:43:59 -0400

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Donna,

>And I don't even mind unsolicited ad e-mail if 1.it's short and 2.it's
>something I'm interested in (junk mail = ad mail for something I don't
>want)

I have to admit that I've been considering using E-mail advertising,
even though I don't care for it and many people feel the same way.
However, the economy (and ecology) of it is almost too great to
ignore. After reading your post and the others, I'm thinking that I
might go ahead and do it, keeping it a short message as you suggest.

>
>A problem with some (many?> people who use bulk e-mail advertising is that
>they don't target the way they would with a paper mailing.
>

I am a shareware author, and my 'product' is a Windows utility that
can save time for anyone who uses Windows programs that open
and save files. I figure that a large percentage of E-mail users
fall in this category, and thus it will automatically be well-targeted.
Furthermore, I would put something like "For Windows users..."
in the subject line, to minimize the frustration of Mac & Unix users,
etc.

>Another problem (mentioned above) is the length of the message. Some people
>put the equivalent of a direct mail letter and brochure in an e-mail
>message.

Actaually this was my original idea, thinking I had one chance for then to
read it (since many wouldn't reply if they were only _mildly_ interested),
and I wanted to give them all the information I could for them to make a
purchase decision. But like I said, I'm re-thinking this now...

>A third problem is more subjective, but perhaps at least some of us who
>have been getting and sending e-mail for a long time tend to think of
>e-mail as somehow more personal than paper mail, and therefore find ad
>e-mail very upsetting.

This is a tough issue -- but I think ad E-mail is getting common enough now
that most people are putting up with it better (OK, you all can yell at me
now <g>)

Thanks everyone for your input!

Stan Spielbusch, Cottonwood Software <ASP> 75264.1630_at_compuserve.com

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