NONE: Re: Junk email or quality information?
Re: Junk email or quality information?
Donna Dolezal Zelzer (djz_at_efn.org)
Sat, 6 Jul 1996 11:10:38 -0700
CottonwdSW_at_aol.com said, quoting me:
> >
> >A problem with some (many?> people who use bulk e-mail advertising is that
> >they don't target the way they would with a paper mailing.
> >
>
> I am a shareware author, and my 'product' is a Windows utility that
> can save time for anyone who uses Windows programs that open
> and save files. I figure that a large percentage of E-mail users
> fall in this category, and thus it will automatically be well-targeted.
> Furthermore, I would put something like "For Windows users..."
> in the subject line, to minimize the frustration of Mac & Unix users,
> etc.
Well, actually, as a Mac user, one of the things that irritates me the most
is getting info for non-Mac products! :-). But putting "For Windows
users..." in the subject line would be very helpful. [A digression here,
but why do some advertisers not say what platform(s)their product runs on?
The first thing I ask when I see a software/hardware ad is, "Will it work
on my machine?"]
But why not look into ways of finding and targeting just the windows users?
Maybe check into advertising on an the e-mail newsletters that goes to
Windows users (No, I don't know of any, but I would guess there are some!)
> >Another problem (mentioned above) is the length of the message. Some people
> >put the equivalent of a direct mail letter and brochure in an e-mail
> >message.
>
> Actaually this was my original idea, thinking I had one chance for then to
> read it (since many wouldn't reply if they were only _mildly_ interested),
> and I wanted to give them all the information I could for them to make a
> purchase decision. But like I said, I'm re-thinking this now...
I like messages with 2-3 sentences and a web site to visit. If you've got a
lot of shareware to offer, you might consider making one freeware, so you
can tell people about the freeware product, which will hopefully bring them
to your site where they can see and learn about your shareware products.
Donna
---------------------
Donna Dolezal Zelzer (djz_at_efn.org)
Starlady's Home Page: http://www.efn.org/~djz/index.html
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