Re: How to get the word out

Michel Neray (theboss_at_nmarcom.com)
Sat, 6 Jul 96 14:50:59 -0000

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Archive Home Page
• Search
• Next message: Larry Chase: "Personalization schemes"
• Previous message: Donna Dolezal Zelzer: "Re: email or quality information?"
• Maybe in reply to: Raymond F. Sola: "How to get the word out"
• Next in thread: Raymond F. Sola: "Re: How to get the word out"

A very good question, and one we have been battling with lately. Our
site, Portfolios Online, (www.portfolios.com) was featured in
Photo>IMaging as well as in Photo District News, plus it was mentioned in
several other publications. We have been able to correlate activity on
the site directly to exposure in traditional media, and our hit rate has
gone up as high as 37,000 hits per day.

The only way we have figured out how to get advertisers more interested
in the site, is the old fashioned approach -- draw up a list of potential
advertisers, and contact them directly. Even then we have had very
limited success due to a shortage of manpower at our end.

Does anyone else has another suggestion?

Michel Neray
Creative Director
Neray MarCom Inc/Portfolios Online
84 Avenue Road
Toronto, Canada
M5R 2H2

"Too many emails, too little time."

(416) 515-0723 vox
(416) 515-8697 fax

• Archive Home Page
• Search
• Next message: Larry Chase: "Personalization schemes"
• Previous message: Donna Dolezal Zelzer: "Re: email or quality information?"
• Maybe in reply to: Raymond F. Sola: "How to get the word out"
• Next in thread: Raymond F. Sola: "Re: How to get the word out"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.