Re: Junk email or quality information?

CottonwdSW_at_aol.com
Sat, 6 Jul 1996 16:35:43 -0400

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In a message dated 96-07-06 12:37:11 EDT, you write:

>I had already developed one of
>those nasty pieces of software that generate mailing lists from
>newsgroup/usenet postings.

Is that Floodgate, or another one? I received an E-mail ad about Floodgate,
which sounded interesting. I like the idea of being able to use it for
getting
targeted E-mail addresses. But they wanted $350 for it and I'm a programmer
myself, so if I get the time to do it myself... <g>

>The initial response rate
>was over the expected 3% less than 4 hours after the mailing was completed,
>and was over 30% with in excess of 100 sales finalised in under 38 hours of
>the last email going out.

Now _that's_ hard to resist!

>...and a letter that does enough selling to get them to
>follow up. Using a well thought out Auto Response Letter is the final step
>- for this can be as long as you want. The final pointer, of course, comes
>right from Salesmanship 101 - your sales letter has to try to close the
>deal. If you don't encourage the prospect to make a decision and to DO IT
>NOW, then the whole exercise was a waste of electrons.

OK, I'm a bit confused. Does your Initial sales letter try to close the
deal, or the follow-up?

Have you experimented with different methods?

Stan Spielbusch, Cottonwood Software <ASP> 75264.1630_at_compuserve.com

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