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NONE: Re: Junk email or quality information?
Re: Junk email or quality information?
Peter Hartley (hartley_at_shop.hartley.on.ca)
Sat, 06 Jul 1996 17:31:29 -0400
At 04:35 PM 06-07-96 -0400, CottonwdSW_at_aol.com wrote:
>In a message dated 96-07-06 12:37:11 EDT, you write:
>
>>I had already developed one of
>>those nasty pieces of software that generate mailing lists from
>>newsgroup/usenet postings.
>
>Is that Floodgate, or another one? I received an E-mail ad about Floodgate,
>which sounded interesting. I like the idea of being able to use it for
>getting
>targeted E-mail addresses. But they wanted $350 for it and I'm a programmer
>myself, so if I get the time to do it myself... <g>
No it isn't floodgate. I had the same reaction as you - $350 is a lot of
money, although floodgate is more powerful than my program which is called
XMAIL and is my own work. One of my beta testers is a distributor for
floodgate as well - so I was able to get some valuable feedback during the
final stages of development. I am told (for I have never used floodgate)
that mine is remarkably simple to set up and run when compared to floodgate
- but, as with most of what I write, I wrote it because I wanted something
to do the job...
>
>>The initial response rate
>>was over the expected 3% less than 4 hours after the mailing was completed,
>>and was over 30% with in excess of 100 sales finalised in under 38 hours of
>>the last email going out.
>
>Now _that's_ hard to resist!
>
>>...and a letter that does enough selling to get them to
>>follow up. Using a well thought out Auto Response Letter is the final step
>>- for this can be as long as you want. The final pointer, of course, comes
>>right from Salesmanship 101 - your sales letter has to try to close the
>>deal. If you don't encourage the prospect to make a decision and to DO IT
>>NOW, then the whole exercise was a waste of electrons.
>
>OK, I'm a bit confused. Does your Initial sales letter try to close the
>deal, or the follow-up?
The initial "direct" e-mail gave a superficial introduction to the product
and the proposition - and invited the prospect to get additional information
from the Auto Responder. The documents on the auto responder do the real
selling - because you KNOW that anyone who requests these is a qualified
prospect - so you can be as expansive as you want, and can even use multiple
closes if you want - in the style of a ninja-knives commercial - "But wait -
there's more!!!" etc
>
>Have you experimented with different methods?
Yes - I have been posting ads to appropriate newsgroups for the last couple
of weeks with a very minimal response.
Peter Hartley.
aka THE BotMaster
hartley_at_shop.hartley.on.ca
botmaster_at_mars.hartley.on.ca
---------------------------------------------------
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