Re: email or quality information?

Bruno Bloch (bbloch_at_sprynet.com)
Sun, 7 Jul 96 00:09:51 +0200

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>As a marketer, I would not use the forms and techinques of
>advertising/marketing that I personally find offensive. It also concerns me
>when other marketers do use them, because I'm probably not the only
>consumer to get upset and their techniques are giving all of us a bad name.

Do you find advertising clipped under the wisher of your car frontwindow
offensive? Do you find advertising dropped into your snail mailbox
offensive?

If your answer is no, then you have just a few more months to go until
you feel comfortable with the current new media available and you will
probably make use of direct e-mail advertising.

100 years ago advertising dropped by to your house from the postman would
most likely have many people upset. Today it is common sense to get it,
as will direct e-mailing.

And don't forget for how many jobs it pays. Advertising in general pays
for a lot of our favorite tv networks, radio stations, newspapers,
magazines etc.

Personally I only get little direct e-mail advertising, but I don't mind
at all as long as they are kept to a meaningful size, less than 5 - 10kb.

Regards
Bruno Bloch
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