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NONE: Re: email or quality information?
Re: email or quality information?
Donna Dolezal Zelzer (djz_at_efn.org)
Sat, 6 Jul 1996 20:36:34 -0700
At 12:09 AM 7/7/96, Bruno Bloch wrote, quoting me, Donna Dolezal Zelzer:
> >As a marketer, I would not use the forms and techinques of
> >advertising/marketing that I personally find offensive. It also concerns me
> >when other marketers do use them, because I'm probably not the only
> >consumer to get upset and their techniques are giving all of us a bad name.
>
> Do you find advertising clipped under the wisher of your car frontwindow
> offensive? Do you find advertising dropped into your snail mailbox
> offensive?
I don't have a car, so I can't answer about the first. For the second,
untargeted snail mail does irritate me, but not nearly as much as
untargeted e-mail.
> If your answer is no, then you have just a few more months to go until
> you feel comfortable with the current new media available and you will
> probably make use of direct e-mail advertising.
Well, actually I am very comfortable with this media. And I don't mind ads
on web sites, or ads in e-mail newsletters. And if I regiser on a site,
I'm not surprised if I get e-mail information, possibly advertising, from
that site/business.
I really don't even mind totally unsolicited e-mail, if it's something I'm
interested in. And the more it interests me, the less I mind. (Esp. if they
keep it very short.)
But I do mind that when you [generic you] send out bulk e-mail you're
passing nearly all costs on to others -- the recipients and the internet
community in general. (Yes, I know the costs of traditional advertising are
passed on in the form of higher costs, but if the costs get too high, sales
will drop, so there are checks and balances, in addition to the original
constraints of maybe not having the money to spend on a one million unit
paper mailing in the first place)
> And don't forget for how many jobs it pays. Advertising in general pays
> for a lot of our favorite tv networks, radio stations, newspapers,
> magazines etc.
>
Very true, but who gets the money with bulk e-mail? If you're going
directly to the individuals, not advertising on a webzine or e-zine, you're
not sponsoring any web content. By using e-mail, rather than direct snail
mail, you don't need to print the mailing pieces or process them for
mailing, so no one gets paid for doing that.
Donna
---------------------
Donna Dolezal Zelzer (djz_at_efn.org)
Starlady's Home Page: http://www.efn.org/~djz/index.html
----
The Online Birth Center (pregnancy, birth, midwifery, breastfeeding)
http://www.efn.org/~djz/birth/birthindex.html
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