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NONE: Re: email is quality information

Re: email is quality information

xerxes (xerxes_at_clark.net)
Sun, 7 Jul 1996 16:07:44 -0400 (EDT)

I agree with Alan that this thread is going nowhere, but I object most
heartily to those who suggest that failure to accept the exponential growth
of email ads scenario, do so out of limited understanding of the Internet.
This allegation is BS.

The fears of exponential growth are "chicken little" style forecasting. I
have no regard for these nonsense prognostications whatever. Not everyone
can or will use email advertising, for many reasons. But for some, it is
the method of choice, regardless of ugly smear campaigns, faulty logic, and
just plain old mendacious envy.

If you use a good filtering email reader properly, you can deal with large
volumes of daily mail from many lists, or individuals, without difficulty,
in reasonable periods of time. I get about half a dozen pieces of what
might be considered spam, per week. Dealing with it is no problem at all.
If it were 10 times greater...it would still be no problem. I only read
messages that appeal to me, and about 20-30% of weekly messages (150-250) I
never even open, much less scan. Based on author and subject, and
list/non-list origin, I can make this choice very quickly.

At 7:16 AM 7/7/96, Alan Richmond wrote:
>Cliff Kurtzman wrote:
>[...]
>> I find it presently takes me much more time each day to sort through the
>> junk email I receive than sort through the junk snail mail. The email is
>> much more annoying.
>
>Cliff,
> This thread has become repetitive, and possibly an example of it's own
>subject. The participants seem to have polarised into 2 camps, pro and
>contra, and the language is degenerating to use of words like 'pedantic'
>- some people seem to be getting hot under the collar. I suspect that
>those who insist that you can handle junk email with the click of a
>mouse button don't get very much email.

I have logged 60+megs of message archives in the past year, and I delete
about half the mail I receive. So in my case, you are wrong.

> I spend much of my day
>processing email and I agree with you that the volume is exponentiating.

Perhaps the marketers you despise have targeted you......I detect NO SIGN
WHATEVER, of exponential growth of email advertising. It is myth.

>Those who don't understand what we're saying, soon will..

No, I doubt it. I have been listening to this same nonsense for years now.
It is always, just about to happen, but never quite does.

>
> Please can we kill this thread now?

yeah, let's kill this worthless cry-wolf song.


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