Getting the "big guys" to lower their prices

rhoy_at_tenagra.com
Tue, 16 Jul 1996 11:09:03 -0500

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Hello everyone,

I have finally found a few moments to compose a post to the very list I
moderate.

Here is my question:

I've always read that the actual price advertisers are paying for
placements on major sites (Yahoo, Infoseek, Excite, etc.) is less than the
price these sites quote.

Has anyone on the list been involved in negotiating such an ad buy? And
what was the "magic phrase" that got these guys to come down in their
price?

richard

Richard Hoy
Media Relations & Business Development
--------------------------------------
The Tenagra Corporation
www: http://www.tenagra.com/

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