Re: a few questions...

Russian On-Line Literary Society (teneta_at_komkon.org)
Thu, 18 Jul 1996 09:48:08 -0400 (EDT)

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On Thu, 18 Jul 1996, William Henry wrote:

> music scene in Washington and Baltimore. I believe that my site offers a
> valuable advertising location for many different products and services.

I hacked some data, and, being averaged over a week, this data suggest
that almost 6% of all words that people think of are made by just one
magic word: MUSIC ;) The next three: links, sports, and games make not
more than 2% each.
Indeed your site should be very attractive for the advertisers.

> seem to be repeat customers. They use this site on a weekly basis. "My"
> unique visitors aren't just a random sampling of web surfers.

That is great, since the community unlike all other things, cannot be
copied or stolen.

> First, I have never been able to pin down EXACTLY what each site means when
> they claim "100,000 hits a month" or 50,000 visitors a week.

If I am not miistaken, CyberAtlas wrote, that on average only 13% of the
'hits' are actual 'views'.

> unique visitors a month. I also show in my logs about 150,000 - 225,000 hits
> a month.

Then for your site the hits/visitors ratio is 6% and the hits/views ratio
is about 12% (I measured views/visitors ratio during about a year) and it
always was about 1.8, meaning that lot's of people are "just browsing".

> negotiating with a recording studio and a music equipment retailer. These
> all bring money in, and can be considered advertising,

On what basis do they propose to pay?

> advantage of what is currently being WASTED. The site has numerous pages
> that should be promoting things like budweiser, or zima, or tower records,
> or SONY. These pages are being displayed to so many of these companies'
> customers, and potential customers.

There is a number of companies, who would probably be able to use your
site fully, since your statistics is reasonably high. I compiled a list
of these (click in our logo and then go to 'advertising' list).

> Would anyone have any thoughts on hiring commission based advertising
> salespeople? I recognize that I do not have the experience or contacts
> needed to go after these national corporations.

They will be visiting you soon ;)

The only problem I see with them is that the prices that are offered on
comission are 20 times lower than what the leading search engines
or Zines offer.

It was just discussed here that the big guys' actual prices are also
lower, but just 25% and not 20 times lower.

> offering someone with the expertise a sweet commission on all advertising
> accounts he/she can bring in. Say, a deal like 50% of gross for 3 months,

A maximum comission I was offered so far was 20% and the normal one seems
to be 8-3%. With the current probabilities of on-line sale this comes
to $0.75-$3/1000 views even if people buy like crazy.

Sincerely yours,
Leonid Delitsin

Teneta \Te-'nyo-ta\ [cyr. TEHETA Russ. 1. web 2. net]
Russian On-Line Literary Society Annual Contest
http://www.komkon.org/teneta/
http://sharat.co.il/teneta/

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