Reworked surveys, Hoffman, et al.

xerxes (xerxes_at_clark.net)
Fri, 19 Jul 1996 12:03:31 -0400 (EDT)

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The Commercenet study, which was in the field last summer or fall, was the
approach that measured users "with access to the Internet"....as opposed to
actual users....the figure they came out with was 22 million, if memory
serves, and was widely criticized as being wildly overstated. In fact, I
recall Donna Hoffman making these criticisms herself. It seems the work
had been funded by a hardware industry association with an eye toward
exaggeration.

Here we have a notice of a reanalysis (?) of data approaching a year in
age. There are studies on the street right now, generalizable analysis,
not web-based self-selected samples, based on data collected this spring,
or later. I go for 1996 data at this point, since growth this year is
slightly different from last.

Try looking at http://etrg.findsvp.com or go to Alta Vista and look for
the whole range of Internet survey work available. I'd recommend that you
steer-clear of the non-projectable work.

At 10:05 PM 7/18/96, Donna Hoffman wrote:
>Greetings:
>
>You may be interested in our new, nontechnical revision of our previous
>working paper reanalyzing the CommerceNet/Nielsen Internet estimates.
>
> Hoffman, et al. (1996), "Internet and Web Use in the United
> States: Baselines for Commercial Development," July 10.
>

>
>The revision provides a new segmentation based upon Internet and Web use and
>an analysis of important demographic characteristics, computer usage
>behavior, and general computer and Web-specific activities for these
>segments.
>

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