BANNER TRACKING

Olivier Dombey (olivier.dombey_at_partners-in-marketing.com)
Sat, 20 Jul 1996 09:28:12 +0100

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Hi everyone,

I have a question which I hope someone from the newsgroup will be able to
answer. I do not know whether this subject has been already talked about,
but your help will be appreciated.

So, here we go...

We are currently looking at putting 3 banners on selected sites and whilst I
have put the budget together, I am having difficulties in finding how to
assess which banner of the 3 is being successful (or not).

Is there a way to know, which banner users have clicked through to come to
our site? We would like to obtain this type of information prior to
receiving invoices from the sites which have put up the banners?

Any suggestions and comments are welcomed. Thanks in advance.

Olivier Dombey

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