Re: BANNER TRACKING

Raymond Lowe (rlowe_at_HK.Super.NET)
Sat, 20 Jul 1996 22:12:58 -0800

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In article <199607201351.IAA29731_at_arganet.tenagra.com>, you wrote:
>We are currently looking at putting 3 banners on selected sites and whilst I
>have put the budget together, I am having difficulties in finding how to
>assess which banner of the 3 is being successful (or not).

Just have the three banners point to different pages on your site! Indeed
if the banners are placed at different types of sites you have a chance
to customise the entry for people from those sites appropriately.

Don't get trapped into the "my home page is the entrance to my site" idea.
Remember - every page is a potential entrance; so many crucial design
issues flow from that one understanding!

R.

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• Next in thread: Alan Richmond: "Re: BANNER TRACKING"

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