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NONE: Re: BANNER TRACKING
Re: BANNER TRACKING
Alan Richmond (WDVL_at_Stars.com)
Sat, 20 Jul 1996 10:58:15 -0400
Olivier Dombey wrote:
[...]
> Is there a way to know, which banner users have clicked through to come to
> our site? We would like to obtain this type of information prior to
There are two or three ways. You can have the sites keep logs of the
banner accesses and clickthroughs. See
http://WWW.Stars.com/Software/Perl/P.cgi/banner.cgi for an example CGI
Perl program to do this. If you're not sure you trust them not to fake
the logs, then use your server's referer log to find out where your
visitors clicked from (e.g. for Apache see
http://www.apache.org/docs/mod_log_referer.html#refererlog). Or, place
the banners on your own server and have those sites link to them instead
of locally. This method is common with the online ad agencies, e.g. see
the Doubleclick banners at my site. If you want the banners to be the
same for each site make 3 copies or 3 symbolic links so that you can
tell by the different names in your server log, where they came from.
--
Alan Richmond (Technical) & Lucy Richmond (Business) 1 301 552 0272
http://WWW.Stars.com/ The Web Developer's Virtual Library
PC Mag's Top 100, Starting Point Choice, Point's Top 5%, Magellan,..
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