Net and Web Use...

Donna Hoffman (hoffman_at_colette.ogsm.Vanderbilt.Edu)
Mon, 22 Jul 1996 12:48:46 -0500 (CDT)

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Wow -I'm not exactly sure why (xerxes) is so hostile, but let me just clear
up the inaccuracies so we can get on with the substance of the debate...

(and btw, who *is* (xerxes) exactly?)

>
> >The CommerceNet study, funded by an industry trade group, as Ms Hoffman
> >knows, received rather through review at the MIT survey methodology
> >symposia last January 29-30 (see cite below).
>

Nielsen did indeed present their results, but these results were never
reviewed, thoroughly or otherwise. In contrast, we have written three
papers about the Net and Web demos, and have posted them on our Web site for
review and comment. Additionally, we submitted one of the papers to CACM
(Communications of the ACM), and it was peer reviewed and accepted for
publication.

And although Nielsen has criticized us for preparing these written
criticism, they have yet to criticize our FINDINGS on substantive grounds.

You may review the history of this debate at www2000.ogsm.vanderbilt.edu,
click on DEBATE and follow the links.

> >I also recall hearing that its numerous sponsors were somewhat miffed with
> >the good Professor's >approach to criticism....perhaps they found it
> >"incomprehensible".

What does this mean? Which sponsors? Nielsen is certainly annoyed. The
fact is that the CommerceNet/Nielsen study has been widely criticized for
its inflated results and inconsistent findings. I am not aware of a SINGLE
refutation of any of these criticisms, except for Nielsen's slams in the
media.

> >especially in email. Some fear there is already too much unpaid promo here.

What does this mean? My colleagues and I are academics posting and
publishing the results of our research, free of charge and easily
accessible, to anyone who wishes to make use of them.

If you find fault with any of the results of our research, then by all
means criticize and post here or somewhere else. But, in my opinion,
contributing only innuendo and sarcasm to the debate, but not substance,
feeds the hype, not the industry.

Again, I invite all interested parties to access the papers at
www2000.ogsm.vanderbilt.edu and then respond.

DLH
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Professor Donna L. Hoffman hoffman_at_colette.ogsm.vanderbilt.edu
Owen Graduate School of Management 615-343-6904 voice
Vanderbilt University 615-343-7177 fax
Nashville, TN 37203 129.59.210.109 CU-SeeMe

Project 2000: http://www2000.ogsm.vanderbilt.edu/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

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