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NONE: Re: A money-making web site (was: Cost/Audience Comparisons)
Re: A money-making web site (was: Cost/Audience Comparisons)
Steve Glover (Guide_at_adventura.com)
Mon, 22 Jul 1996 14:33:36 -0400
>
> At 10:48 PM 7/21/96 -0700, erik kraft wrote:
> >
> >I have not been able to find a single web site that is making money.
Sure
> >there are a lot of programmers, consultants, script writers, artists,
web
> >designers, et al that are making money faster than they can stuff it in
their
> >jeans. But I haven't been able to find a serious web site that even
breaks
> >even with advertising or direct consumer charges.
Well, some sites have values that are hard to place directly upon. For
example, one of my clients is a catalog mail-order retailer. Since
they've put up their web site, they've had around 2000 catalog requests
online--they do not want to use online ordering--just send people print
catalogs. Now while most people who get unsolicited catalogs may just
throw them away; my client has the knowledge that these people REQUESTED
to get these catalogs in the mail. So while it may seem that their web
site is a money drain to an outsider, 2000 customers ordering $100 of
merchandise each more than pays for the site well into the year 2000, even
if I quadrupled my maintenance rates. The site has also only been up for
a short time (3 months), which does reflect an inaccurate average.
Something interesting to note is that around half of their catalog
requests have been from overseas--reflecting a unique and unexpected
marketing twist.
Best Regards,
Steve Glover
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