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NONE: re: visits vs. hits
re: visits vs. hits
Donna Dolezal Zelzer (djz_at_efn.org)
Tue, 23 Jul 1996 07:35:54 -0700
> This method considers each ip address as a unique visitor for the day, no
> matter how many people actually see your site through that ip. Even the
> most foolproof method would not know if ten people are looking over the
> user's shoulder, so we can't ask for EXACT scientifically proven stats.
Well, print publications can tell their advertisers how many subscribers
they have, and probably have some idea of their newsstand sale, but there's
no way to really know how many different people see each issue (and
potentially the ads). And who's to know how many people are sitting around
a TV, watching a particular program, or even if they're paying attention,
or if they all get up and get a snack when the commercial comes on (or flip
the remote control to another channel).
The
> same user becomes another unique visitor again tomorrow, too, if he/she
> really likes your site and comes back tomorrow. That presents another
> possible "flaw" in the method, but I think that it actually works as an
> offset to the first "flaw". The odds are probably inverse to the
> multiple-user-on-one-ip flaw, so the stats may end up being accurate in the
> end, through one flaw negating the other. (well, it could happen! really!) ;)
>
Well, so what if the same person comes back? It's supposed to take a number
of times for an ad to flit past your eyeballs (6 is the number that comes
to mind,but I may be wrong) before you actually notice it, so repeat
visitors are good.
There have been a number of times I've seen an ad that interests me, but
I'm too busy doing whatever it is I'm doing to click through. However, if I
come back to the site and the ad is still there, eventually I may find time
to take a look. Or, if the ad really intriqued me, I may even go back to
that site specifically to follow the ad's link. (No different than going
back to a magazine page to read an ad that you didn't want to bother with
in the middle of a story or article.)
My point is that just because we can get more info about visitors from a
web site than we can about readers from a magazine or viewers from a TV
program doesn't necessarily mean as much as we (as ad buyers or sellers)
would like it to. Or maybe it means something entirely different from what
we think.
Donna
---------------------
Donna Dolezal Zelzer (djz_at_efn.org)
Starlady's Home Page: http://www.efn.org/~djz/index.html
----
The Online Birth Center (pregnancy, birth, midwifery, breastfeeding)
http://www.efn.org/~djz/birth/birthindex.html
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