Re: visits vs. hits

Shabina Bahl (canada_mail_at_scudder.com)
Tue, 23 Jul 1996 14:48:34 -0400

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Liz-

That is an excellent point you made!

I manage the content on the website for Scudder funds of Canada.

Our product is mutual funds and we are specialized in global investing so it is
true that we will not have zillions of viewers to the site but we do get a
steady stream of viewers regularly and that is a reflection of our business.

Sometimes it is difficult to explain this process to others and when and if youa
re required to justify the existence of your site that can become tricky.

But, the ultimate challenge is to have a ongoing communications program with
your "net" group , if you will, such that new products and services, and otehr
value added offers are communicated to them and maybe eventually they will
become customers.

Any ideas or feedback from others on how they are doing this currently for their
online customers?

Shabina Bahl
Webmaster
Scudder Funds Of Canada

www.scudder.ca

Shabina_Bahl_at_scudder.com

elizabeth c. miller wrote:

>If we would all learn to concentrate on visitors to our sites rather than
>overblown hits, we would be more credible to our customers. Saying you have
>1,000 visitors a day when you really have 100 visitors a day is not only
>misleading, it raises false expectations and leads to extremely unhappy
>customers. 100 visitors a day to a site is (in my humble opinion) nothing
>to sneeze at for many sites ... I have customers who are thrilled to have 3
>visitors a day because of their specialty. Yes, search engines and computer
>freebie sites will get zillions of visitors, but if you're selling kitty
>litter boxes and you get 30 interested customers a month then that's a great
>deal!
>An even better deal if they buy the things!
></soapbox>
>
>-- 'liz.
>elizabeth c. miller ecm_at_oneweb.com
>Effective Internet Marketing
>maxm consulting
>508 362-5886 http://www.oneweb.com/maxm/
>
>

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