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NONE: re: visits vs. hits
re: visits vs. hits
William Henry (bobhenry_at_cymedia.com)
Tue, 23 Jul 1996 23:52:12 -0400
>> same user becomes another unique visitor again tomorrow, too, if he/she
>> really likes your site and comes back tomorrow. That presents another
>> possible "flaw" in the method, but I think that it actually works as an
>> offset to the first "flaw". The odds are probably inverse to the
>> multiple-user-on-one-ip flaw, so the stats may end up being accurate in the
>> end, through one flaw negating the other. (well, it could happen! really!) ;)
>>
>
>Well, so what if the same person comes back? It's supposed to take a number
>of times for an ad to flit past your eyeballs (6 is the number that comes
>to mind,but I may be wrong) before you actually notice it, so repeat
>visitors are good.
I want ALL of my visitors to come back! They are why I put so much effort
into the graphics and information on my pages. I only referred to a return
visitor in terms of how it affects the traffic. Is a visitor, who comes to
a site 4 times a week, FOUR unique visitors? Probably not for most
purposes, but when considering the other ways that cause imperfect stats, it
hopefully equalizes the other "errors".
>
>There have been a number of times I've seen an ad that interests me, but
>I'm too busy doing whatever it is I'm doing to click through. However, if I
>come back to the site and the ad is still there, eventually I may find time
>to take a look. Or, if the ad really intriqued me, I may even go back to
>that site specifically to follow the ad's link. (No different than going
>back to a magazine page to read an ad that you didn't want to bother with
>in the middle of a story or article.)
>
>
>My point is that just because we can get more info about visitors from a
>web site than we can about readers from a magazine or viewers from a TV
>program doesn't necessarily mean as much as we (as ad buyers or sellers)
>would like it to. Or maybe it means something entirely different from what
>we think.
I agree with you. I wasn't exactly thinking about that when I wrote the
above, but it's a very good point. One that we seem to overlook as we get
so hyped about site-traffic statistics. (when did that become the holy grail
anyways???)
I think you are opening a better door on this discussion here. You've made
some things click for me. We've been chasing the NUMBER of visitors. This
is something all forms of mass-media can determine, to some degree, at least
to a set of standards. The numbers may not be EXACT, but they are all based
on the same formulas for that medium. When they say "ciculation of 100,000"
it is reached by the same means that their competitors use.
What we have, is a way to track actual usage WITHIN the media, as far as...
I can tell you with fair preciseness, that some pages on my site are more
popular than others. I can tell you that I get alot of visitors at lunch
time on mondays, and even more at "quitting time" on fridays. I can also...
this is the great part.... tell you that the majority of visitors at those
two times are from corporate and government offices! This sort of stuff is
far more precise than "circulation of 100,000". Who are these "100,000".
What sets these "100,000" apart from any other accumulations of people? Will
any of them be interested in my products? and if so.... how....
We have some of the answers to these questions right on our server's hard
drive. We don't have to hire some outside company to go and poll and audit
and do demographic surveys and so forth. We have it all right on the
server. (well, at least, a good start towards some nice demographic breakdowns.)
Bob Henry
bobhenry_at_cymedia.com
http://www.cymedia.com/dcmusic/index.htm
Bigot: anyone winning an argument with a liberal.
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