Nielsen's side of the story...

Cliff Kurtzman (cliff.kurtzman_at_tenagra.com)
Wed, 24 Jul 1996 10:13:40 -0600

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Given our ongoing discussion of the validity of the Nielsen data and Dr.
Hoffman's recent new analysis of the data, it was curious to note the
following item in the July 21 issue of Edupage:

NIELSEN COUNTS ON THE NET
After triggering controversy last year over its Internet user counting
methodology, the A.C. Nielsen company is back -- with even higher figures.
The company was roundly criticized when it projected some 24 million North
American Internet users, but after going back and reinterviewing 2,800 of
the original 4,200 survey participants, Nielsen now says that the only
problem with the first numbers is that they were a little low.
(Broadcasting & Cable 15 Jul 96 p16)

Is anyone aware of what was done in the reinterview/reanalysis that
indicated to Nielsen that the original numbers were low?

--Cliff

Cliff Kurtzman
The Tenagra Corporation
http://arganet.tenagra.com/
713/480-6300

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