NONE: Re: visits vs. hits
Re: visits vs. hits
Peter Hartley (hartley_at_shop.hartley.on.ca)
Wed, 24 Jul 1996 15:02:27 -0400
This thread is really demonstrating the inability of pre-existing industries
and professionals to come to grips with new technologies.
This entire "visits, hits, click-through's, views, who-saw-my-advert-today
and who-saw-it-but-ignored-it" issue need not be an issue at all if people
would try to come to grips with the technology instead of ignoring it
because it's new and therefore difficult.
The bottom line - the what-really-matters-to-the-advertiser is how many
people his off-site advertising effort and expenditure actually delivered to
*his* site. What happens when they get there is entirely his business and
his problem. All of the rest is a waste of effort and emotion. And this is
because so many are locked into historical print-media and TV type analysis
of what is allegedly happening with their advertising dollars, when in fact
a PERFECT analysis is available with the data provided by 98% of the
browsers-in-us and the WWW servers-in-use.
It is a totally simple exercise to trap the URL of the page that sent a
reader to any other page. You don't even need to be a brilliant programmer
to do it on the majority of servers which are unix or unix-like based.
Do it in shellscript.
Three hours experimentation for even an average web-master.
So if you can identify the page that delivered a prospect to your door, you
can pay the owner of that page an agreed sum for making the delivery.
I for one have proposed this model to many web-masters. They typically
decline to even reply because they know how few users actually click on a
linked banner ad compared with their alleged hit count.
If anyone out there wants to do business on this basis - the only basis that
can be regarded as a truly legitimate for paying/earning rewards for
EFFECTIVE advertising on the 'Net, then I am ready to participate. It has
the potential for being an experiment that may change the way business is
done on the Net.
Might even be fun.
Peter Hartley.
aka THE BotMaster
hartley_at_shop.hartley.on.ca
botmaster_at_mars.hartley.on.ca
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