NONE: Re: visits vs. hits (fwd)
Re: visits vs. hits (fwd)
aktaylor_at_austin.ibm.com
Wed, 24 Jul 1996 17:47:52 -0500 (CDT)
Well I'm glad you have this issue wrapped up so neatly
( at least in your head ).
I think I'll call Time magazine and tell them I would like a full page
add, and also tell them I will pay them based on the number of people
who call me because the say that add.
The problem with your what-really-matters-to-the-advertiser method is
that the advertiser has no skin in the game. If he gives you the
stupidest ugliest banner in the world, he does'nt pay.
Andrew
Forwarded message:
> From root Wed Jul 24 17:21:43 1996
> Message-Id: <199607242204.RAA20766_at_arganet.tenagra.com>
> Date: Wed, 24 Jul 1996 15:02:27 -0400
> To: online-ads_at_mailserv.tenagra.com
> From: Peter Hartley <hartley_at_shop.hartley.on.ca>
> Subject: Re: visits vs. hits
> Sender: owner-online-ads_at_mailserv.tenagra.com
>
>
> This thread is really demonstrating the inability of pre-existing industries
> and professionals to come to grips with new technologies.
>
> This entire "visits, hits, click-through's, views, who-saw-my-advert-today
> and who-saw-it-but-ignored-it" issue need not be an issue at all if people
> would try to come to grips with the technology instead of ignoring it
> because it's new and therefore difficult.
>
> The bottom line - the what-really-matters-to-the-advertiser is how many
> people his off-site advertising effort and expenditure actually delivered to
> *his* site. What happens when they get there is entirely his business and
> his problem. All of the rest is a waste of effort and emotion. And this is
> because so many are locked into historical print-media and TV type analysis
> of what is allegedly happening with their advertising dollars, when in fact
> a PERFECT analysis is available with the data provided by 98% of the
> browsers-in-us and the WWW servers-in-use.
>
> It is a totally simple exercise to trap the URL of the page that sent a
> reader to any other page. You don't even need to be a brilliant programmer
> to do it on the majority of servers which are unix or unix-like based.
>
> Do it in shellscript.
>
> Three hours experimentation for even an average web-master.
>
> So if you can identify the page that delivered a prospect to your door, you
> can pay the owner of that page an agreed sum for making the delivery.
>
> I for one have proposed this model to many web-masters. They typically
> decline to even reply because they know how few users actually click on a
> linked banner ad compared with their alleged hit count.
>
> If anyone out there wants to do business on this basis - the only basis that
> can be regarded as a truly legitimate for paying/earning rewards for
> EFFECTIVE advertising on the 'Net, then I am ready to participate. It has
> the potential for being an experiment that may change the way business is
> done on the Net.
> Might even be fun.
> Peter Hartley.
> aka THE BotMaster
> hartley_at_shop.hartley.on.ca
> botmaster_at_mars.hartley.on.ca
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>
