Re: visits vs. hits (fwd)

Peter Hartley (hartley_at_shop.hartley.on.ca)
Wed, 24 Jul 1996 19:05:15 -0400

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Archive Home Page
• Search
• Next message: S. Finer: "Re: visits vs. hits (fwd)"
• Previous message: aktaylor_at_austin.ibm.com: "Re: visits vs. hits (fwd)"

At 05:47 PM 24-07-96 -0500, you wrote:
>
>Well I'm glad you have this issue wrapped up so neatly
>( at least in your head ).
>
>I think I'll call Time magazine and tell them I would like a full page
>add, and also tell them I will pay them based on the number of people
>who call me because the say that add.
>
>The problem with your what-really-matters-to-the-advertiser method is
>that the advertiser has no skin in the game. If he gives you the
>stupidest ugliest banner in the world, he does'nt pay.
>

That is exactly the point. Thank you for making it so well. This proposed
model that you so instantly attack actually opens up all sorts of exciting
avenues of CO-OPERATION between the parties - because it is SO OBVIOUS that
the advertising *has* to work for anyone to benefit.

Now, some ad designers, campaign managers and advertising agencies might
very well attck this model - go straight for the jugular - because when
their campaigns don't produce the goods - in a manner that can be measured
in just a few day - they will be out looking for a new client.

What a great system - payment by proven results. I LOVE IT!

Welcome to the world of FREE ENTERPRISE

Peter Hartley.
aka THE BotMaster
hartley_at_shop.hartley.on.ca
botmaster_at_mars.hartley.on.ca
---------------------------------------------------
Need an AutoResponder? US$11.00 for six months.
e-mail infobot_at_mars.hartley.on.ca - Subject 9997
---------------------------------------------------
You may now preview your license to print money at
http://ezbiz.hartley.on.ca/ezbiz.html
---------------------------------------------------

• Archive Home Page
• Search
• Next message: S. Finer: "Re: visits vs. hits (fwd)"
• Previous message: aktaylor_at_austin.ibm.com: "Re: visits vs. hits (fwd)"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.