NONE: Re: visits vs. hits (fwd)
Re: visits vs. hits (fwd)
Peter Hartley (hartley_at_shop.hartley.on.ca)
Wed, 24 Jul 1996 19:05:15 -0400
At 05:47 PM 24-07-96 -0500, you wrote:
>
>Well I'm glad you have this issue wrapped up so neatly
>( at least in your head ).
>
>I think I'll call Time magazine and tell them I would like a full page
>add, and also tell them I will pay them based on the number of people
>who call me because the say that add.
>
>The problem with your what-really-matters-to-the-advertiser method is
>that the advertiser has no skin in the game. If he gives you the
>stupidest ugliest banner in the world, he does'nt pay.
>
That is exactly the point. Thank you for making it so well. This proposed
model that you so instantly attack actually opens up all sorts of exciting
avenues of CO-OPERATION between the parties - because it is SO OBVIOUS that
the advertising *has* to work for anyone to benefit.
Now, some ad designers, campaign managers and advertising agencies might
very well attck this model - go straight for the jugular - because when
their campaigns don't produce the goods - in a manner that can be measured
in just a few day - they will be out looking for a new client.
What a great system - payment by proven results. I LOVE IT!
Welcome to the world of FREE ENTERPRISE
Peter Hartley.
aka THE BotMaster
hartley_at_shop.hartley.on.ca
botmaster_at_mars.hartley.on.ca
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