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NONE: Re: Ad exposure
Re: Ad exposure
Robert C. Alamilla (alamilrc_at_ix.netcom.com)
Thu, 25 Jul 1996 19:23:40 -0700
At 02:09 PM 7/25/96 PDT, you wrote:
>
>Dear Listmates:
>
>>>of times for an ad to flit past your eyeballs (6 is the number that comes
>>>to mind,but I may be wrong) before you actually notice it, so repeat
>>>visitors are good.
>
>Robert Alamilla writes in response to someone else:
>
>>>The actuall number of times calculated for the average person to see an ad
>>>before they decide to go for it is 5,
>
>IMHO it may be overstating advertising effects to suggest that, after 5
>exposures to an ad, a viewer may opt to 'go for it.' Ad research suggests
>that retention of ad claims peaks between 3-5 exposures. Also, the estimate
>of 3-5 exposures may vary considerably depending on such factors as the 1)
>strength of the claims, 2) competing information, 3) ad medium and 4)
>involvement/interest of the viewer. It also is more likely that advertising
>will affect beliefs, perceptions and preferences than actual purchase or
>inquiry behavior. If this is the case, measures of behavior would understate
>the impact of advertising and ignore the real beneficial outcomes.
>
>Regards, Marilyn
Yes that was the same claims I saw. According to my experienca with the
programs I offer on the Web, it seems to be more like 10 times before most
people even decide to join a program. When a product is offered and credit
cards are accepted however it seems like it is almost like impulse buying.I
also believe that if you advertise in the right media and the offer is
reasonable and in demmand, then most individuals will be swayed the first
time they visit a site. This would mean that good advertizing still wins out
overmeasures of behavior.
--
Robert Alamilla
http://www2.imm.com/~trogers/changes/ch835.htm
Robert Alamilla
*********************
See my Business limks at the following URL
http://www.netcom.com/~alamilrc/rca.html
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