Bringing Consumers to the Web (was UK CLASSIFIEDs)

Jim Sterne (jsterne_at_targeting.com)
Thu, 25 Jul 1996 21:32:44 -0700

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At 7:27 PM 7/25/96, Hamish Miller wrote:
>Eight of the UK's leading regional newspaper groups, with a combined total
>ciculation of almost 39 million papers weekly, through 558 daily, weekly
>and weekly free titles, have got together to launch ADHunter.
>
>Their stated intention is to provide the most comprehensive and
>user-friendly classified ad database on the Internet

I think this is very interesting and wonder if it's
a sign of the coming times. The only way consumers are
going to be interested in finding stuff online is if
there's enough stuff to look at and if it's easy enough
to look at.

If these 8 newspaper groups can see the value in
submitting to the common commodity database, how
long before shoe sellers and stationary stores
do the same?

--------------------------------------------------------
Jim Sterne http://www.targeting.com
jsterne_at_targeting.com Target Marketing
Author: "World Wide Web Marketing" 805-965-3184
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