NONE: Re: Effective online advertising
Re: Effective online advertising
Robert Davidman (rdavidman_at_audionet.com)
Fri, 26 Jul 1996 08:42:05 -0500
>
>Date: Thu, 25 Jul 1996 08:12:54 -0400
>From: Daniel McCabe <savesole_at_cris.com>
>Subject: Effective online advertising
>
>I am an employee of a retail store and shoe resoling company. We are
>primarily a mail order company, but also have a store in Miami, FL. I
>have built a modest homepage to advertise the products we sell,
>including all necessary descriptions and pictures. We are a very small
>company and therefore I have only been allotted a small budget to work
>with. I wondered if anyone on this list could share suggestions (or
>actual experiences) with me on effectively promoting my site at a
>relatively low cost.
In Miami, especially, you can go to most of the Radio Stations in your
market and pitch the idea of sponosring their website. Most radio station
nowadays have sites but no advertisers. They, the stations, mention the
site's URL all day long. This drives traffic to their sites. If your
banner is right there for people to see as they go to the site, you are
getting a great exposure, especially since most of the people looking at the
site are local to the station and thus local to your store.
Stations do not usually know what to charge for ads on their site, you could
probably even get your name mentioned on air when they annouce the site
address, like: Check out WQAM on line at www.wqam.com brought to you by
SaveSole company....
This can be applied to stations in many markets. The advertising cost would
be very minimal; much less than the cost of a regular radio schedule in most
cases.
If you have any further questions about how to tie in to radio and tv
station web sites for advertising, feel free to write me at
rdavidman_at_audionet.com.
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
= Robert Davidman 214-748-6660 x122 rdavidman_at_audionet.com
= Director of Sales, AudioNet
= www.audionet.com -- THE Broadcast Network on the Internet
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
