Re: Hidden revenue

Jim Sterne (jsterne_at_targeting.com)
Fri, 26 Jul 1996 08:59:05 -0700

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At 10:00 AM 7/23/96, Arkie Koehl wrote:

>Yesterday I told a netphobic client that they must have at least a simple
>web home page, if for no other reason than to display a URL on their
>letterhead and business cards. This is directly analagous to the fax
>machine explosion of the late 1980s -- there came a point at which you
>risked losing business if caught "faxless."

I gotta come off the bench for this one.
You've just told your client that it doesn't
matter if there's any paper in the fax machine.
You told them to get an 800# so they could put
it on their letterhead without mentioning the
fact that might actually need to have people
ready to answer the phone.

A Web site is an invitation to communication.
Depending on the level of interest, prospects
are going to pick up the phone or send e-mail.
If your clients aren't ready to handle incoming
e-mail, either tell them to hold off, or convince
them that you can do it for them as a service
like a fulfillment house.

--------------------------------------------------------
Jim Sterne http://www.targeting.com
jsterne_at_targeting.com Target Marketing
Author: "World Wide Web Marketing" 805-965-3184
========================================================

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