Re: Ad Exposure et al

Richard (richard_at_rbloch.com)
Sat, 27 Jul 1996 21:41:09 -0700

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>Anyhow, whatever you think about it, my problem is that since no two
>products, people, economies, and on and on are the same, how can you *say*
>this is how many times it takes!!!
>We have this craving for rules and standards, hoping somehow to quantify it
>all... even when we know we can't.
>

Exactly, I know it takes way more to get someone to buy a car than to buy a
stick of gum.

-Richard Bloch

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