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NONE: Re: Barbers on the Net
Re: Barbers on the Net
Donna Dolezal Zelzer (djz_at_efn.org)
Sun, 28 Jul 1996 18:45:30 -0700
Bob Schmidt <schmidt_at_magicnet.net>
> In fact, when discussing the opportunities and limitations with my clients,
> one of the analogies I use of a business that cannot benefit from the
> Internet is my barber. What good would it do him with a shop in Orlando if
> some guy in, say, Bombay wants a haircut? The same is true for any local
> service business where the service delivery is dependent on the customer
> being physically present.
>
> Yet, were there a viable local venue on the net, not just a web provider
> creating a "mall" of local merchants reaching out to the world at large, but
> an online community concept with content compelling enough to draw local
> residents, and sponsorable enough to attract local advertisers, then there
> would indeed be opportunities to reach out within the community.
An additional possibility, in combination with the above, is to make
information available for people who are planning visits to the area.
Possibly also work out an arrangement with hotels to provide internet
connections (maybe a few computers in the lobby?) to let visitors find out
what products and services are available.
> The price/value could still be a problem though, as far as justifying the
> expenditure on the part of the local business.
On the Eugene Freenet (which I use) business accounts are just $15 per
month. This includes a small amount of disk space that can be used for a
web site, and you can get more at $1/meg/month. You pay more if you want
special things, but this would be enough to get started and test the
waters. They also provide help and advice for people who want to learn to
design their own pages, or help them find someone to do it for them. So
it's an inexpensive and easy way to try out online marketing.
Donna
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Donna Dolezal Zelzer (djz_at_efn.org)
Starlady's Home Page: http://www.efn.org/~djz/index.html
----
The Online Birth Center (pregnancy, birth, midwifery, breastfeeding)
http://www.efn.org/~djz/birth/birthindex.html
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