tracking

Arkie Koehl (arkie_at_sirius.com)
Mon, 29 Jul 1996 08:33:49 -0800

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>From today's Advertising Age, this item suggests (at least to me) a rapidly
maturing click-counting industry, given the link with the Audit Bureau of
Circulations.

"Webthreads joins fray of tracking companies

"New company Webthreads, Vienna, Va., Monday launches standalone
counting, tracking and dynamic content-generating software for $895.
Targeted to Web site managers, the company this fall will add ad management
tools to the product.
"Webthreads is also in talks with the Audit Bureau of Circulations
about forming a technology partnership. Separately, ABC on July 15 named
two-year old Web analysis tools from Interse, Sunnyvale, Calif., as the
first products its verification committee officially approves."

Arkie Koehl
Marketing/Copywriting
San Francisco

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