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NONE: Re: WWW user #'s
Re: WWW user #'s
S. Finer (xerxes_at_clark.net)
Mon, 29 Jul 1996 19:43:17 -0400 (EDT)
The number of people using www in the US at a given moment is subject to
wide variability depending on time of day, day of week, season of year,
etc. I'd wager the average number is significantly less than 1 million,
but peak usage is probably well over one million, perhaps approaching 2
million.
Note that usage of www is extremely variable from one user to the next.
Large numbers (most) of consumer online service users rarely ever go to
the Internet, i.e. less than 2 hours per week.
There are probably about 500-700 thousand Americans who use the www fairly
heavily (I have no data outside the US), meaning more than 15 or so hours
per week. The peak usage is usually on weekday afternoons, as people from
both east and west US coasts logon for business purposes.
More people user email on a regular basis than use www, although time in
use may be the reverse. People with direct connections to the net,
usually from work LANs, have rather different usage profiles than those
with dial-up connections only.
Most people with direct connections at work, also have home accounts, but
these are frequently with different access providers. Also, some
professions, such as librarians, who use the net heavily at work, do not
use the net so much for recreation at home. Other professions, such as
comp sci engineers, use the net somewhat intensively for both work and
play.
The patterns of usage are quite complex....and I have ID'd several dozen
categories of usage/demographic profiles. And, I expect more
fragmentation, not less, over time. This medium does not pattern after
television at all. Assume it does, and you will be wrong. Few
advertising executives have come to grips with this yet,....surprisingly.
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