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NONE: Re: Impressions and Ad Rates
Re: Impressions and Ad Rates
Tony Glassman (all_at_once.roc.servtech.com)
Mon, 29 Jul 1996 21:35:32 +0100
On Mon, 29 Jul 96, Michael Tchong wrote (in part):
"....I'm also working on several projects that will address most of the
questions frequently asked on this list, including: hits vs. visits,
average click-through rate, what is a unique user, optimum banner
position, etc. Early answers to some of these questions can already be
found at http://www.cyberatlas.com/advertising.html.
"ANSWERS TO SOME OF THESE QUESTIONS"!?! There are no answers!
Well-studied, footnoted, I don't give a hoot. Just toooo many variables
here. Yes, advertising, according to geniuses like David Oglivy and Claude
Hopkins is said to be a blend of the creative and the scientific. But and
nobody ever *found* a formula in our "traditional"electronic or print
media. We won't in this venue.
This whole discussion (you just jumped in Michael, don't mean to jump on
you, really don't) it just makes gathering statistics and all that attends
it, look promising. It's not. It's a joke to try to calulate most of the
things that a lot of folks are expecting will lead to great revelations.
And so you end with:
... It also includes a simple rule-of-thumb calculation that someone asked
for earlier:
Converting hits to visits (13% of all hits are usually visits). Please
remember that this not a scientific rule -- it's a quick-and-dirty formula
that will help you generate comparable site-traffic statistics.
The attempt to understand more, this is understandable, if not essential.
To expect to find a model or uncover a roadmap...If we were lemmings, it
would warrant the energy.
Tony G., ex-pro ballplayer , philosopher, husband & dad
http://oneworldmt.com/music-art
http://oneworldmt.com/thehat
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