Re: Copy for banners

beth ellyn rosenthal (bethellyn_at_meltdown.com)
Mon, 29 Jul 1996 23:17:50 -0500

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Howdy from Texas!

I have a question about banner advertising. The discussion has centered
around costs, click throughs and impressions. I have a different spin on the
problem: Does anyone have any experience in discovering what elements make a
banner work?

In other words, what kind of copy works best? What kind of graphics? Colors?
Banners are so small they present a real challenge. How have y'all handled that?

I'm eager to start a banner advertising campaign for my site, but I want to
prepare dynamic banners that work first. Please help!

Hugs from Dallas, Beth Ellyn :D
>
Beth Ellyn Rosenthal, CEO, Meltdown International, Inc.
Author of Meltdown! Diet and Cookbook &
Lose Your Temper Forever: Learn How To Eat Right and Shut Up
Learn how to burn fat 24 hours a day!
Phone: (214) 390-0323 E-mail:bethellyn_at_meltdown.com
Visit our Web site: http://www.meltdown.com/meltdown

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