Re: WWW user #'s

Donna Dolezal Zelzer (djz_at_efn.org)
Tue, 30 Jul 1996 08:29:26 -0700

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Archive Home Page
• Search
• Next message: Madvulcan: "Re: Copy for banners"
• Previous message: Rich Fineman: "Advertising on the Internet"
• Maybe in reply to: Lee S. Lingo: "WWW user #'s"

"S. Finer" <xerxes_at_clark.net> said:

> The patterns of usage are quite complex....and I have ID'd several dozen
> categories of usage/demographic profiles. And, I expect more
> fragmentation, not less, over time. This medium does not pattern after
> television at all. Assume it does, and you will be wrong. Few
> advertising executives have come to grips with this yet,....surprisingly.

This is actually fairly obvious -- not the exact usage patterns, but the
fact that they don't match TV-watching patterns (at least for anyone who
actually knows something about being online, as opposed to people who are
jumping on now, and dragging their old assumptions with them.)

The internet in general, and WWW in particular, is not TV, not radio, not
newspapers, not magazines -- but a little bit of all of those, plus a
variety of interactive things (MUDS and their ilk, chat, mail, etc.), total
user choice, and the opportunity for anyone who can use it to contribute to
it. In other words, something new and basically different. We can't expect
usuage patterns (or much of anything else) to necessarily be like other
media.

Donna

---------------------
Donna Dolezal Zelzer (djz_at_efn.org)
Starlady's Home Page: http://www.efn.org/~djz/index.html
----
The Online Birth Center (pregnancy, birth, midwifery, breastfeeding)
http://www.efn.org/~djz/birth/birthindex.html

• Archive Home Page
• Search
• Next message: Madvulcan: "Re: Copy for banners"
• Previous message: Rich Fineman: "Advertising on the Internet"
• Maybe in reply to: Lee S. Lingo: "WWW user #'s"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.