NONE: Re: Copy for banners
Re: Copy for banners
Madvulcan (bruce_at_cache.net)
Tue, 30 Jul 1996 09:02:38 -0600 (MDT)
Beth,
As a direct response marketer, I believe your headline is THE SINGLE MOST
IMPORTANT element in your banner. After all, in conventional advertising,
the headline is responsible for up to 80% of the effectiveness of the ad.
I've seen one headline outpull or outsell another by up to 2100% on the
exact same layout and identical body copy!
The best way to write a good headline is to COPY THEM. Look for direct
response ads that tempt you -- that promise a big benefit, and that call
out to your prospective customer. Like: Hemhorroid Sufferers...End
Hehmoroid Pain Now! And then, simply modify them to fit your product or
service.
Avoid curiosity in your headline unless it's combined with news or self
interest. And don't just write one headline, write dozens and test the
best ones. Track your click throughs with different headlines to find the
strongest. You may then be able to use them in your pring advertising as
well.
If you would like more suggestions or some help with your banner ad
headlines, feel free to email me directly.
Bruce Ackerman
On Mon, 29 Jul 1996, beth ellyn rosenthal wrote:
> Howdy from Texas!
>
> I have a question about banner advertising. The discussion has centered
> around costs, click throughs and impressions. I have a different spin on the
> problem: Does anyone have any experience in discovering what elements make a
> banner work?
>
> In other words, what kind of copy works best? What kind of graphics? Colors?
> Banners are so small they present a real challenge. How have y'all
>handled that?
>
> I'm eager to start a banner advertising campaign for my site, but I want to
> prepare dynamic banners that work first. Please help!
>
> Hugs from Dallas, Beth Ellyn :D
> >
> Beth Ellyn Rosenthal, CEO, Meltdown International, Inc.
> Author of Meltdown! Diet and Cookbook &
> Lose Your Temper Forever: Learn How To Eat Right and Shut Up
> Learn how to burn fat 24 hours a day!
> Phone: (214) 390-0323 E-mail:bethellyn_at_meltdown.com
> Visit our Web site: http://www.meltdown.com/meltdown
>
>
>
